Statkraft on Norwegian Biathlon Team
01.02.2007 08:00 | pressrelease
Statkraft has signed a contract as the main sponsor of recruitment for the Norwegian Biathlon Association and the development of talent in this sport. The sponsorship encompasses exposure and activities for junior athletes and recruits. This contract additionally provides Statkraft with the right to exposure through the elite biathletes and their use in company marketing.
“The biathletes represent something genuine, Norwegian and natural – while also being closely associated with innovation and new ideas due to their constant testing of training methods and equipment. These are values with which Statkraft also wishes to be associated. Consequently, this partnership, which will chiefly focus on the recruiting of young, new talents who will some day carry on the tradition for winning established by Bjørndalen, Hanevold and Grubben, is right for us,” says President and CEO Bård Mikkelsen.
Sports Director Alf Koksvik of the Norwegian Biathlon Association says that the association is happy to have a new partner on the team. “Especially a partner who wishes to put the focus on recruitment. The level of interest in our sport is fantastic across the entire country. There is an abundance of talent which this agreement with Statkraft will enable us to follow up to a much greater degree than before. The Norwegian Biathlon Association is therefore looking forward with joy and excitement to our working together,” says Koksvik.
Statkraft is Europe's second largest company within renewable energy. We produce hydropower and wind power, we build gas-fired power plants and we focus on innovation with a clear ambition to deliver the energy solutions for the future. We are a considerable actor on the European Power Exchanges, with special expertise within physical and financial power trading. In Norway, we supply electricity to approximately 500,000 customers through our ownership interests in other companies. We had gross revenues of around NOK 15 billion and total assets of around NOK 90 billion in 2005. More than 2000 employees in Norway, Sweden, Finland, Germany, the Netherlands, Great Britain and Bulgaria create value every day. Together we strive to be a European leader in environment-friendly energy.